Want to increase response rates and get more for your marketing dollars?
 At Wolf we know your marketing budget may be smaller than in the past, but more is expected from it. Why not take advantage of a more personal approach to your marketing by using pURLs in your next campaign to get more responses. More responses equal more prospects and sales , which equals a better return on your marketing dollars.
What are pURLs? pURLs (pronounced pearls) are personalized URLs/personalized domain name such as www.lunch.wolfcolorprint.com/AnnSimon. When Ann goes out to this URL she will see a web (landing) page that is designed specifically for her – using her name, text and graphics that are targeted to her interests.
Click here to see a live sample pURL
- pURLs create a personal experience for your campaign recipients with a data driven web (landing) page that is unique to each person.
- pURLs can be used in direct mail or email blasts.
- pURLs give you real-time notification when a prospect accesses their web page.
- pURLs allow you to track campaign results on-line.
Benefits to you:
- Increased ROI and Market share (pURLs and customized print campaigns have higher rates of response than static campaigns)
- Immediately know if recipients are interested when they enter their site
- Ability to react to prospects while your company is still on their mind (such as a phone call, or email within minutes of the prospect going on line)
- On-line tracking of campaign results and metrics
- Gather feedback or additional information about your prospect to increase CRM data
- Creates and helps direct future targeted campaigns Quickly qualify prospects
Find out more about pURLS by clicking here to download a presentation.
Get in touch with us today to have our Cross-Media experts work with you to create a winning campaign!
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